The BBC and Sky dominate the third screen in the UK, according to communications and new media research firm Telephia.
Telephia conducted consumer research to track mobile content consumption at the channel, website and content title level. The first wave of findings shows 33 per cent of all mobile TV/video viewers watched BBC 1. 29 per cent watched Sky Sports. The BBC also secured the top ranking among mobile Internet sites, with 28 per cent of all mobile web users visiting the site. The Sky Sports website secured a 23 per cent reach among mobile Internet users.
The big broadcasting brands in the UK have extended their footprint to reach the mobile population, and the strategy is clearly working, said Reza Chady, Managing Director Europe, Telephia. Consumers are tapping into three screens - television, PC and mobile phone - for their news and entertainment. Broadcasters must develop an integrated strategy across the three screens to reach, maintain and expand their audience. |
